Case Studies

Hörmann is running the charitable initiative „Leap into Life”, supporting youth in foster care. In light of changes in information retrieval methods (AI Overviews, ChatGPT), the project's goal was to ensure the company has a lasting presence in generative responses. The aim was for AI models to clearly identify Hörmann's actions as a reliable source of knowledge and concrete support when queries about helping children or fostering youth independence arise.

Understanding how the largest generative models (ChatGPT, Perplexity, Gemini) perceive Leaders Island's innovative offering against strong competition (including ICAN Institute and Conlea). The main task was to develop a strategy for LLM Optimization (LLMO) that translates the brand's excellent reputation and substance into direct business recommendations at the bottom of the sales funnel (Bottom of Funnel) for HR decision-makers.

Bukowe Tarasy is an apartment complex in Wetlina, operating in the highly competitive mountain tourism market. The accommodation industry in the Bieszczady Mountains has long relied on classic SEO, booking portals, and seasonal sales phrases. With the emergence of AI Overviews, zero-click searches, and recommendations generated by language models, this model no longer guarantees stable visibility and brand narrative control. The aim of the project was not 'better positioning', but to build a lasting semantic presence of the brand. One that works both in Google or Bing search engines and in responses generated by AI systems.