Our management team combines extensive business experience, strategic technology consulting, and deep expertise in linguistics and natural language processing (NLP). This unique blend enables us to transform a company's fragmented digital presence into a structured authority, endorsed by leading language models (LLM).
Leaders of Brand Semantics and Generative Engine Optimization (GEO)
Grzegorz Miłkowski – CEO & Co-founder of Brand Semantics
Expert in digital marketing, communication, and artificial intelligence in business. Since 2006, he has been actively shaping the technology and marketing landscape in Poland. As the Chief Executive Officer (CEO) of Brand Semantics, he is responsible for the strategic development of the GEO methodology and the integration of AI solutions into business processes.
Creator of the Semantio platform: Grzegorz Miłkowski is the visionary behind the innovative tool Semantio. This groundbreaking system monitors the so-called semantic footprint (Semantic Brand Score) in real-time and verifies share of voice (Share of Voice) in models such as ChatGPT, Perplexity, and Google Gemini. Semantio is the first solution on the market that transforms unpredictable, non-linear AI responses into measurable analytical data, actively protecting brand image from the phenomenon of LLM hallucinations.
Leader in AI transformation: Since 2025, he has served as the Chairman of the Board of the AI Business Center Foundation, supporting companies in the industrial and construction sectors in the rational and profitable implementation of automation and artificial intelligence. He is also the founder of Poland's first AI business portal – AIBusiness.pl (founded on 2017).
Management experience: From 2015 to 2026, he was co-owner and CEO of ContentHouse – one of Poland's leading content marketing agencies (according to Media Marketing Polska rankings). He also served as Vice President of the Content Marketing Association of Poland.
Educator and C-Level advisor: Creator of the educational project Marketing Academy. Author of the book "Let Yourself Be Seen Online!" and an expert at the Business Centre Club (BCC), advising boards on digital transformation. A respected speaker at conferences such as IAB Forum, I Love Marketing, and InternetBeta. Additionally, he is the owner and editor-in-chief of the portal SOCIALPRESS.pl.
Trust of global brands: Throughout his career as a PR professional and strategist, he has executed projects for major market players, including Bosch, Siemens, Konica Minolta, Grupa Żywiec (Snickers, Strongbow), WWF, Allegro, OLX, Interia.pl, Wirtualna Polska, ORLEN Paczka, Tauron, mFinanse, Generali Investments, Hörmann, Phillips Medisize, and Bausch Health.
Michał Grzebyk – Vice President, COO & Strategist at Brand Semantics
Communication strategist combining philological knowledge with LLM engineering. He has been involved in digital marketing since 2010. As Chief Operating Officer (COO) at Brand Semantics, he is responsible for message architecture and precise semantic positioning of brands within generative search ecosystems (including AI Overviews, ChatGPT, Gemini, Grok, DeepSeek, Perplexity, Claude).
Language DNA and AI: Michał Grzebyk possesses unique market competencies that blend humanistic erudition with technological analytics. He holds a degree in Polish philology (editorial specialisation) from the Pedagogical University of Kraków and is a finalist of the XXXVII Polish Language and Literature Olympiad. His fluent understanding of semantics, syntax, and text theory allows him to design information architecture (Entity SEO) that is flawlessly understood and prioritised by NLP algorithms (Natural Language Processing).
Strategic management: Since 2016, he has served as PR & Content Marketing Director at ContentHouse, where he managed key strategic processes for corporate clients.
Experience: A recognised expert, educator, and juror. In 2024, he served on the jury of the prestigious EMMA: Effective Media & Marketing Awards.
Speaker and lecturer: He regularly shares his knowledge on major industry stages (InternetBeta, Marketing Academy, Aula Polska, PR ON), analysing the impact of language on business effectiveness. As a practitioner-lecturer, he collaborates cyclically with students at the Department of Marketing at the University of Economics in Kraków.
Vision for LLM development: Michał implements proprietary, structured communication solutions based on the principle that for a brand to dominate in the era of Zero-Click Search, it must become a clear, trusted knowledge node that artificial intelligence can confidently reference.